Dealer Network
Become a SYG Hospitality Dealer
Expand your hospitality offering with access to a growing international network of suppliers, products and B2B commercial opportunities.
One network. Multiple markets. Local relationships. International supply.
Why Join the Dealer Network?
A partnership designed to help commercially capable organisations grow with less overhead.
Expand Your Product Portfolio
Offer additional hospitality products without independently building supplier relationships for every category.
Access Supplier Opportunities
Gain access to products and solutions from SYG Hospitality's developing international supplier network.
Develop Your Local Market
Use your knowledge, relationships and sales capabilities to develop hospitality accounts in your territory.
Flexible Commercial Models
Depending on the opportunity, cooperation may involve dealer pricing, resale, referrals, projects or distribution agreements.
Logistics Flexibility
For suitable products, orders may potentially be fulfilled by suppliers or SYG Hospitality, reducing the need to stock every SKU.
International Network
Participate in a network designed to connect suppliers, dealers and hospitality buyers across markets.
Who Should Apply?
The dealer program is designed for commercially capable organisations and professionals across the hospitality supply chain, including:
Established hotel relationships are valuable, but the program is not restricted to large distributors — credible new market entrants are also welcome to apply.
What We Look For
We evaluate every application individually. Depending on your market and product interest, we generally look for:
For certain dealer models, it can also help to have:
Not every capability is required for every dealer profile — we assess fit based on your market, categories and proposed partnership model.
How It Works
Apply
Tell us about your market, company, customer network and product interests.
Partner Review
We assess geographic fit, customer segments, categories and commercial capabilities.
Commercial Discussion
Suitable applicants discuss products, markets, pricing structures, fulfilment and partnership models with SYG Hospitality.
Start Developing Opportunities
Approved partners can begin pursuing relevant hospitality opportunities according to the agreed commercial model.
Expand the Partnership
Additional product categories, suppliers, territories and larger projects can be introduced as the relationship develops.
Applications are reviewed individually. Submitting an application does not guarantee approval, territory assignment or exclusivity.
Dealer Application
Tell us about your company, your market and your commercial capabilities. We review every application individually and tailor the partnership model to fit.
Fields marked * are required.